Work
The Kingdom of Saudi Arabia Pavilion at World Expo 2025
“When we innovate, when we do something special, the world becomes better. From time to time when I see footage that is able to capture that, I’m extremely excited.”
– Dr. Ghazi Faisal Binzagr, Ambassador to Japan, The Kingdom of Saudi Arabia.
Empire State Building Observatory
“The Empire State Building is the #1 attraction in the world.”
– Tripadvisor Travelers’ Choice Awards
Sphere
“A true partner … creating an experience that takes guests from simply being in a venue in Las Vegas to feeling like they have entered a new world.”
– Paul Westbury, EVP, Development and Construction, Sphere Entertainment
News & Insights

Apart from being Journey’s Lead Strategist, Olivia Reid is also a music artist, producer, AI expert, podcast host, and the list goes on. In her recently published article for Rolling Stone Culture Council, she explores the concept of “multidimensional personas” (MDPs) and why brands should evolve beyond traditional persona targets to embrace a more holistic view of their customers.
Read the Article here
Article
The Sixth Sense: Unlocking the Power of Multisensory Design

Article
An insider’s look at The British Museum’s experimental pilot project
Journey Welcomes 59 and VMI Studio
News
MDX takes over NYC
Report
Multidimensional Healthcare: The Future of Patient Experience
