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Multidimensional Personas Are Unlocking Growth for Brands
Multidimensional Personas Are Unlocking Growth for Brands

Apart from being Journey’s Lead Strategist, Olivia Reid is also a music artist, producer, AI expert, podcast host, and the list goes on. In her recently published article for Rolling Stone Culture Council, she explores the concept of “multidimensional personas” (MDPs) and why brands should evolve beyond traditional persona targets to embrace a more holistic view of their customers.

Read the Article here